İnovatechConsistent everywhere the brand is seen.
From logo and brand guidelines to print–digital applications, 3D modeling, rendering and motion graphics delivery — we manage every point where the brand is seen in two and three dimensions through a single-source, contract-based process.
From strategy to delivery — under a single system.
A brand begins with strategy before a single logo is drawn. Once the brand platform is clear, the logo, typography and color system are established; then they are carried into print, digital, 3D and motion applications. For every delivery item, both the final-use file and the editable source file are provided — so the brand does not fall apart over time and stays consistent. All production runs under the same contract and the same hand.
The right framework first
Before a logo is drawn, the brand platform is built: promise, personality, tone, target audience, competitor map and areas of differentiation. This strategic framework is the foundation of every design decision that follows.
Building the identity
The logo selected from three concept directions is established with horizontal, vertical, monogram and monochrome variations. The typography and color system (Pantone + CMYK + RGB + HEX) is defined consistently across print and digital.
The guarantee of consistency
A 25–40 page brand usage guideline is compiled and all source files are packaged. Copyright is transferred to the brand by contract; even as the brand is carried into other applications later, it grows without falling apart.
From strategy to motion graphics — a single hand.
Brand Strategy & Positioning
The brand platform: promise, personality, tone, target audience, competitor map and areas of differentiation. The strategic framework decided before a logo is drawn.
Logo Design & Variations
Three concept directions, revision rounds, final selection. Horizontal, vertical, monogram and monochrome versions — the right one is used for each application.
Typography & Color System
Brand font (display + body), color palette in Pantone + CMYK + RGB + HEX, dark/light background rules and print–digital consistency.
Brand Usage Guidelines
25–40 page PDF booklet: logo rules, prohibited uses, color–typography system, photo–graphic language. The reference document that keeps the brand consistent.
Corporate Print System
Business card, letterhead, envelope, folder cover, invoice, quote form, contract template. Print-ready PDF/X-1a + editable source file.
Digital Brand System
Social media post/story templates, email signature, presentation template, digital ad templates. PSD/Figma open-file delivery.
3D Modeling & Visualization
Product, store, signage and packaging 3D modeling and photorealistic rendering. OBJ/FBX/GLB models, 4K render outputs, 360° turntable video.
Motion Graphics & VFX
Logo intro animation, short social media video, promotional film graphics, transition effects. MP4/MOV delivery + After Effects source file.
Brand Architecture (Parent + Sub-Brand)
Establishing product or service brands under the main brand. A consistent, scalable identity system between the parent brand and sub-brands.
Every item, together with its file.
In every delivery category, both the final-use file and the editable source file are provided together. If another application is added later, the infrastructure stays ready so the brand does not fall apart.
Logo System
Horizontal, vertical, monogram and monochrome usage; separate files for white and dark backgrounds. AI · EPS · SVG vector, PNG transparent (512/1024/2048 px) and PDF for viewing.
Brand Guidelines (Brand Book)
25–40 page PDF: logo rules, color system, typography, photo–graphic language and prohibited uses. Print + screen version and InDesign source file.
Print (Print-Ready)
Business card, letterhead, envelope, folder, label, packaging. 3 mm bleed, 300 dpi, CMYK. PDF/X-1a print standard; AI source, fonts outlined.
Digital & Social
Email signature, presentation, profile visuals, social media post/story templates. HTML signature + PSD/Figma template; Instagram and LinkedIn size set.
3D & Render
Product, store, signage and packaging 3D modeling + photorealistic rendering. OBJ/FBX/GLB models, 4K render PNG/JPG and 360° turntable MP4.
Motion & VFX
Logo intro, short social video, promotional film graphics, transition effect. MP4/MOV/GIF delivery + After Effects source; 1080p and 4K, 30/60 fps.
Five steps, the critical decision right at the start.
Brief & Discovery
The current situation, target audience, competitors and expectation framework are defined. The foundation of the project is built through Q&A and document gathering. (3–5 days)
Strategy & Positioning
The brand platform, promise, tone and areas of differentiation are clarified. This step is the foundation of every design decision that follows; if the strategy is incomplete, the next four steps also change direction, increasing time and cost. (1–2 weeks)
Concept & Direction
Three different logo directions and color and typography trials are prepared. The direction is finalized through presentation, client selection and revision rounds. (1–2 weeks)
System & Application
The selected concept is built across all applications: print, digital, social, 3D and motion. The brand spreads from a single concept to all touchpoints. (2–3 weeks)
Guidelines & Delivery
The brand book is compiled, all source files are packaged and the brand guide is delivered. Copyright is transferred to the brand by contract. (3–5 days)
Which item, which format, which source.
All delivery items are added to the contract. Source files are transferred on behalf of the brand, and font licenses are documented separately. We clearly state which item comes in which format and with which source file.
| Logo | AI · EPS · SVG · PDF · PNG — color: Pantone + CMYK + RGB + HEX; AI vector source |
| Typography | OTF · TTF · WOFF2 — license document attached |
| Color palette | ASE · CLR · PDF card — Pantone + CMYK + RGB + HEX |
| Print material | PDF/X-1a · 3 mm bleed · 300 dpi · CMYK — AI source, fonts outlined |
| Digital / social | PNG · JPG · HTML signature — RGB/sRGB; PSD · Figma open file |
| 3D & render | OBJ · FBX · GLB · 4K PNG · MP4 — Blender / C4D project file |
| Motion & VFX | MP4 · MOV · GIF · Lottie JSON — After Effects source (.aep) |
| Brand guidelines | 25–40 page PDF (print + screen) — InDesign source |
| Copyright & license | The copyright of the original outputs is transferred to the brand by contract; 3rd party font/stock/music licenses are specified separately |
| Service area | Sivas center + corporate projects across Türkiye |
The real thing.
A glimpse from the real-world applications of the brands we have built.
Three different scopes, three different timelines.
Build from Scratch
The ground-up build of a newly founded company or one with no brand infrastructure. Strategy + logo + system + guidelines + first application set in a single package. Scope: full package — 6–10 weeks.
Brand Renewal (Rebrand)
Carrying an existing brand into an up-to-date identity. Includes a transition plan from the old system to the new one — signage, print stock and digital assets are updated gradually. Renewal + transition — 4–8 weeks.
Parent + Sub-Brand Architecture
Establishing product or service brands under the main brand. Our own structure is an example: İnovatech Group → Inoventra Studio → Novaprom. Parent + 1–3 sub-brands — 10–16 weeks.
Service-specific answers.
A new brand, or an existing brand falling apart?
Share your existing materials (if any) and your goals; let's discuss together whether you need a build from scratch, a renewal or brand architecture. The scope, delivery items and timeline are written in the proposal.